I was contracted as a freelance copywriter on behalf of my client Kevin Fortune Hairstyling Academy, to produce all the editorial copy used throughout their official website when it launched. This included everything from the homepage summary, to the extremely detailed, individual course descriptions.
As "the world’s leading training academy, dedicated exclusively to the Art of Session Hair Styling across Fashion, TV, Red Carpet & Film", it was important to my client that the tone used throughout the website could capture the prestige, technical excellence, and industry-leading presence that the academy commands within the global hair styling community.
Being the world's premier destination for Afro and textured hair styling, attracting a vast array of international industry professionals, it was equally significant to my client that the course descriptions not only clearly underlined the key techniques that would be taught and practiced throughout each course, but also that the message of inclusivity and the importance of diversifying hair practices to create greater equality within the industry, was unapolagetically communicated as one of the course outcomes.
Click below to preview the course description for the 'Afro Hair: 3-Day Intensive Course'
Afro Hair: Braiding Masterclass with Kevin Fortune
Afro Hair: Texture Barbering with Eph the Barber
